Rubbah Slippah Productions

Record Label | Production | Publishing

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To pay or not to pay?

Aloha guys! welcome to my first blog here on rubbahslippahproductions.com

When I first entered the music scene, CDs were the main source of retail music. Prior to that it was cassette tapes, 8 tracks & phonographic records. What do they all have in common? They were all physical products that you could hold in your hand. With the advent of the internet, music is now an invisible computer file that can be shared throughout the world in an instant. This is problematic for anyone trying to sell music as a career. Without a physical product to sell, there is no way to regulate supply & demand. The music industry fought tooth & nail against online piracy to no avail. Instead, we are left with the choice of whether to pay or not to pay for music.

As record stores closed across the country, online retailers like Apple's iTunes took over the retail market. However, the act of piracy still continued. This brings us to the concept of streaming. Streaming services like Pandora & Spotify now make most music available for free to its listeners. Unfortunately, streams accumulate revenue at a much smaller rate than typical digital download sales. Therefore, we are left with the hope that people feel like buying our music or are at least willing to use a streaming service that pays very little in comparison.

The question we are left with is, "what does a recording artist need to do to sustain a career in music?" There are numerous ways for a gigging musician to make money, but from the perspective of a recording artist, times have sure changed. You now have to be a self promoting social media master to stay relevant in this ever changing market. & In this day in age, you either change with the times or get left behind.

Share your thoughts in the comments. Mahalo!

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